Domain Registration
Protect Your Business Right Now
What is domain?
A domain is the “friendly address” of a website on the Internet. It is the brand that will be publicized so that people can easily remember the business and access the website. It is a very essential part of building the brand’s identity and presence on the web.
Therefore, registering a domain is the first step to ensuring an online presence for your company and increasing its visibility on the Internet. It is always best to choose a name that is easy to pronounce and remember, as this will make it easier for users to access your page.
Domain name registrations in Brazil are carried out by Registro.br, as it is the body linked to CGI.br (the Brazilian Internet Steering Committee). It is important to note that each country has its own registration structure. However, all registered names are coordinated worldwide by ICANN (the Internet Corporation for Assigned Names and Numbers).
It is important to note that CGI.br created domain categories to make it easier to identify who a given domain belongs to. Thus, the following extensions were created:
- com.br (for companies and commerce);
- net.br (for networks);
- net.br (for networks);
- gov.br (for government domains);
- jus.br (for court and judicial bodies domains);
- mil.br (for official military organizations);
And so on.
Therefore, each extension has a specific registration rule. For example, only government entities (such as fazenda.gov.br, which belongs to the Federal Finance Ministry) can request the registration of a domain with the extension “.gov.br”. This ensures that websites with this extension always belong to an official government agency. There are currently more than 130 domain categories in Brazil.
Similarly, some generic international categories have been created that are not associated with any country. The “.com” domains, for example, are considered international, as are the “.net” and “.org” extensions (known as gTLD – generic Top-Level Domains).
Why register a domain?
Anyone who has a business and does not yet have an online presence is undoubtedly losing a lot of space in the market and, of course, is leaving money on the table. The big problem nowadays is that, even though they understand the importance of having their own website, many professionals and companies end up stumbling over the technical side. The first barrier, before purchasing a server, is registering the domain.
Without this registration, customers will never find your brand. You’ve probably seen several websites that don’t use their own domains, right? They usually have longer addresses that contain information other than the name of the company. This is the case, for example, of addresses that use free blog creation platforms, such as www.yourcompany.blogspot.com or www.yourcompany.wordpress.com
But how is this possible? Well, the thing is that website creation platforms, such as WordPress and Blogger, allow you to put your website online without having to purchase a domain. And what’s the problem with that? When you do this, you end up giving your website an amateurish appearance, which obviously harms the image of your business.
We at VILAGE believe that having your own domain is essential. That’s why we’ve decided to list the main reasons here so you can better understand:
Credibility: We at VILAGE believe that having your own domain is essential. That’s why we’ve decided to list the main reasons here so you can better understand;
Memorization: it is much easier to remember your own address;
Promotion: it is much easier to promote a simple domain that gets straight to the point, both on the web itself and through word of mouth;
Reach on search networks: search networks, such as Google and Bing, end up giving preference to those who have their own domain;
Own email: when you have a registered domain, you will have personalized emails for your company (for example: name@yourcompany.com.br);
Brand protection: many people forget about this important point, but the fact is that anyone can register a domain that has their brand name on it. So, to be protected, you need to register it before anyone else;
Independence: When you own your domain, you are free to do whatever you want with the files and content on your website.
What are the steps to register?
See below the steps to register a domain!
Choosing a domain
As we have seen, the domain is the virtual address that will allow people to find your company and can also be used in corporate emails. The best thing to do is to make the website name direct, short and easy to share and remember. Leave your crazy ideas aside and try to choose something more practical to spell out.
Checking availability
As we have seen, the domain is the virtual address that will allow people to find your company and can also be used in corporate emails. The best thing to do is to make the website name direct, short and easy to share and remember. Leave your crazy ideas aside and try to choose something more practical to spell out.
After choosing the domain, you need to access Registro.br to check the availability of the address you want for your business. If the name is available, you can register it. Remember that at this stage you will need to include several personal details.
Checking availability
After choosing the domain, you need to access Registro.br to check the availability of the address you want for your business. If the name is available, you can register it. Remember that at this stage you will need to include several personal details.
Domain registration
Here you need to provide the CNPJ or CPF and the DNS of the server where the website is hosted. Remember that the agency’s website itself has a DNS service, which can therefore be selected at the time of registration.
Payment for the service
Payment is made at the time of registration and then annually to maintain the domain.
Domain Registration: Domain Types and Their Differences
Domain registration requires you to know the types and extensions available. When looking for hosting companies and regulatory bodies, it is essential to know the difference between domains by their extensions. Check it out:
National Domains (.br)
The most recognized and common extension in Brazil is “.com.br”. In addition to this, there are several categories and sectors, such as the domain for higher education institutions (“edu.br”) and government domains (“gov.br”).
International Domains (.org, .com, .net, etc.)
These are coordinated by ICANN. It is a non-profit organization. It is worth noting that the registration of international domains has no restrictions on use. Therefore, Brazilian websites can also normally use international domains.
Personalized consultancy for domain registration
If you are building a brand for your business and are unable to register a domain, it is important to be careful. Even if you are already searching for the address on Google or in the browser and cannot find anything, it is possible that someone else is also building a brand with the same name chosen by you, and even registering this brand with the INPI (National Institute of Industrial Property).
Let’s suppose, for example, that you tried to register “yourbrandname.com.br” and realized that it was not available. Then you tried “yourbrandname.com” and also realized that it was not available. This is a warning sign. Therefore, it is essential that you check the INPI website to see if there is already an ongoing process for trademark registration.
In this sense, it is important to keep in mind that search results are updated every three months. Therefore, there is still the risk that you will search and see that it is free, but there is a process in progress.
This is why it is best to hire a specialized company to confirm that the brand name is truly free. Another advantage of having qualified professionals is in cases of registering international domains. After all, this happens on international websites, which makes contact with a foreign language inevitable.
Therefore, for those who are not familiar with making purchases on websites in other countries, it is essential to hire a national company to take care of all the procedures. Registering a domain name is a global and very broad process, which is why it requires a lot of attention, especially to protect the brand on the web. Often, it is not enough to simply register the brand (for example, VILAGE) as a national domain (vilage.com.br).
It is also necessary to protect it in other national areas (vilage.net.br, vilage.blog.br, vilage.srv.br and vilage.wiki.br) and generic international (vilage.online, vilage.com, vilage.info and vilage.org). Furthermore, it is essential to carry out your protection in countries where your business is focused (vilage.eu, vilage.com.pt, vilage.es, vilage.com.es, vilage.cn, vilage.com.cn and vilage.co.uk).
VILAGE is structured to inform customers about domain issues, and also to protect their rights nationally and internationally, offering support and broad protection for their brand on the Internet.
There are a huge number of registrations made every day here in Brazil and around the world. At any time, third parties may think of the same name as your domain, and on the Internet, the domain belongs to the first person to register it. So, count on a specialized company and try to register your domain as soon as possible to avoid risks.
VILAGE has specialized and qualified professionals to carry out all the processes and follow the registration steps, with total safety and care. VILAGE’s focus is to guarantee personalized service to its customers, always considering the needs of each one and charging a very fair and affordable price. All of its services are certified by BSI Brazil in the requirements of the Quality Management System operation according to ISO 9001.
Frequently Asked Questions
The domain acts as the initial access mode for your user. It is through it that the servers where your website is located can grant access. The domain registration is there to organize a relationship between names and IP addresses. Thus, when a user types an address, their browser searches for the DNS server. These DNS servers are responsible for translating the typed domain into IP, in numbers.
These two services work together. You will need both to be able to publish a website on the Internet. Hosting is nothing more than the service of storing a website’s files on a professional server.
To access the website, customers will type the address (i.e. the domain registered by you) into a browser program (Chrome, Explorer, FireFox, etc.). Then, the server where the files were stored (in the hosting service contracted by you) will deliver all the content to the visitor, displaying the pages that are published on the web.
When choosing the website address, that is, the domain to be registered, it is essential to choose a name that is easy to spell. You need to keep it simple, otherwise, every time you enter the website address or email address, you will have to spell it out and you will also run the risk of someone writing it wrong and never finding your page. A good professional will give you the best guidance to make the right choice.
When choosing the website address, that is, the domain to be registered, it is essential to choose a name that is easy to spell. You need to keep it simple, otherwise, every time you enter the website address or email address, you will have to spell it out and you will also run the risk of someone writing it wrong and never finding your page. A good professional will give you the best guidance to make the right choice.
If you feel that you have been wronged, you can take legal action. Or, you can try to initiate an arbitration process with institutions that are accredited by the bodies linked to the CGI. In both cases, it is possible to request the cancellation or transfer of the registration of the disputed domain name.
