Trademark Evaluation

In the modern, globalized world, trademarks are of such importance that they have come to represent the principal asset of many companies.

The evaluation of a trademark represents essentially quantifying the clients’ perception of the attributes of their trademark, and translating this into economic value.

The most commonly accepted method and technique, adopted by Vilage, is that of PROJECTED CASH FLOW, also used to calculate the value of the trademark in the assessment of the company’s COMMERCIAL FUND.

THE COMMERCIAL FUND, also known as GOODWILL, is the value that a company possesses beyond its net assets, evaluated at market price.

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